Facebook Marketing: Boosting Customer Engagement For Restaurants

Since the average number of Daily Active Users on Facebook reached 1.4 billion in December 2017 and is growing by 14% annually, promoting your business on Facebook makes sense.

Here are some suggestions on digital marketing for restaurants in Vancouver that will help you communicate with consumers more effectively and raise brand awareness.

Utilize the 851 × 351-pixel space allotted for the cover photo to make a memorable impression. Visitors to your restaurant's Facebook page will view your cover photo first. 

Therefore, you must choose an engaging and captivating image, such as a photo of your signature dish, people having fun, or something associated with your business. You might also include banners advertising promotions or upcoming events at your restaurant. It is the initial impression of your restaurant, and it must be memorable.

Geo-Tagging Facebook Ads

If you intend to use Facebook for restaurant marketing, you must utilize Facebook ads. Make sure you maximize the return on your Facebook advertising investment. You may reach Facebook users in your geographic area by geotagging your advertisement. 

Moreover, Facebook lets you target a specific demographic, making it easier to contact the ideal people interested in visiting your restaurant.

Videos

Videos are an increasingly popular medium that is highly engaging and visually appealing. Add behind-the-scenes films of a dish being created or perhaps a video of a restaurant event. 

You can also add a video displaying the recipe for your signature dish or any other food-related information, such as the cuisine you serve. Ensure that the videos you publish are not too lengthy, as average individuals have a short attention span.

Contests & Prizes

Organizing competitions and freebies is a fun method for interacting with clients. Winners of these contests and giveaways can be treated to a tasting session or given a gift certificate to dine at your restaurant. 

People enjoy competing for prizes, so this can be a perfect method to engage and attract clients, as they are more likely to return after a sampling session and can spread the word.

Timing

The timing of your Facebook updates is as crucial as their content. Therefore, the optimal time for a restaurant to post on Facebook is midmorning, when customers are likely to be organizing their day. Additionally, many are active on Facebook beyond 8 pm. 

Also, it is essential to post frequently, particularly on the weekends, when individuals are less busy and more likely to utilize social media to pass the time. Weekends are also when people like dining or having lunch with their family.

Promote Limited-Time Offers and Coupons

Use your Facebook profile for advertising coupons and special offers. It is a free platform, so utilize it in every possible way. 

Banners should be created to promote the offers, as consumers are likely to notice pictures rather than words alone. This will enhance traffic not only in your restaurant but also on your Facebook page. This will help you attract new clients but also help you retain the ones you already have since everyone enjoys the occasional discount.

Distribute Testimonials

People that dine at your establishment will share images and their experiences. You should monitor where your restaurant is checked into and tagged, as well as the hashtags used. Monitor online mentions of your restaurant and respond to each one. 

Share images and client testimonials on your restaurant's website. It will make your guests feel significant and a part of your restaurant's history, and it will be a way for future customers to measure the restaurant's popularity and be encouraged to dine there.

Conclusion 

Keep your material engaging and interesting. Don't make every post sound like a sales pitch; discuss recent trends in the restaurant business, meet your followers at a festival, etc. You must treat your restaurant's Facebook profile like you would your own. 

Give your posts a personal touch by avoiding a businesslike tone. People will relate and connect with your restaurant more. Most importantly, you can work with a marketing agency in Vancouver if you need someone who knows the best strategies to maximize your Facebook marketing! 

Therefore, you must maximize your internet marketing efforts. headstartt can assist you in gaining a deeper understanding of your social media brand awareness data. Contact us to learn more about digital marketing for restaurants in Vancouver.