How You Can Apply Digital Marketing for Restaurants
Have you noticed a massive shift in our eating habits? It’s been undeniably shaken up due to COVID-19! Since we couldn’t go out as much, we tended to order food online. Of course, this isn't the only reason for the considerable market shift; the emergence of new technologies, innovative startups, and a boom in eCommerce has also played a massive role in the rapid growth of food tech.
In fact, according to Emergen research experts, the anticipated growth rate will take the food tech market size to a value of $342 billion by 2027! So, while more and more food tech companies jump on this growth bandwagon and aim to stand out and make a difference, what can you do to ensure your company doesn't fall behind?
It's simple; invest in digital marketing for restaurants. Like any other industry, food tech companies will need to take a personalized approach to benefit from effective online marketing strategies. Here are some best practices in digital marketing for restaurants that food tech startups should consider to succeed:
Go Mobile
In recent years, we have seen increased mobile applications related to the food industry. From AgTech to food delivery to reducing food waste, the progress of technology has improved our reliance on these devices more than ever before.
Businesses have responded to this trend by offering new technology products and services that address the needs of these users efficiently. These products and services are referred to as elements of the food tech industry. Born from the alliance between innovative technology and the food industry, food tech companies have become an integral part of the inventive process within this sector.
Food tech companies are popping up worldwide as entrepreneurs take advantage of today’s emerging food trends. Driven by the goal of feeding 10 billion people healthily and sustainably by 2050, the number of food tech companies grows every month. Several promising startups have already raised considerable investment, and digital marketing for restaurants will play a massive part in that.
Create Content
Whether it’s to build brand awareness, create buzz around a new product, widen your customer base, demonstrate strengths to investors, or increase your engagement and conversions, a content strategy and a clear content plan are essential to digital marketing for restaurants.
According to a GE Shopper Research study conducted in 2019, 81 percent of consumers extensively research a brand and its products before purchasing. That is why brands need to go above and beyond to capture consumers' attention, who also expect to have access to high-quality content on their devices that educate and entertain.
Since 8 out of 10 people will read online reviews, offering relevant and helpful content can help you build trust and gain customers, especially if you highlight essential facts and provide a relatable narrative.
Using storytelling in digital marketing for restaurants also makes sense for food tech companies, which customers view as unique. Food is much more than just an energy source; it's a part of life, and it's how we share memories with those close to us. And don't forget about visual assets! From infographics to high-resolution images and video clips that paint a story about your company's mission, food tech companies should utilize different multimedia formats outside of just plain text.
Conclusion
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