Although business and sales will always be the face of marketing for the general public, the true core lies in creative thinking. Every ad, content, business strategy, and anything else that involved capturing the everyday person's interest involved creative thinkers. Marketing takes skill and strategy, but creativity is the only way to make it. 

That said, what exactly is the impact of creativity on marketing? In this article, we will dive in and explore this topic. 

What is Creativity?

First, let's define the word. Creativity is the process of producing something that is both novel and useful. 

How Does Creativity Fit into Marketing?

By definition, creativity is not as tangible as other skills. It takes effort and training to develop creativity, and it will not always occur in every situation. However, creativity is still a valuable asset. 

Creative advertising campaigns can reach the masses in a way that other forms of marketing cannot. Marketing departments with a strong emphasis on creativity tend to be the most successful. Companies that emphasize creativity in their corporate culture tend to perform better on many different business metrics.

Marketing is a constantly evolving industry. It is difficult for companies to stay on top of trends and continuously improve. Creativity is a way for individuals and businesses to discover new and improved ways to reach consumers.

Creatives Can Make or Break a Business

The nature of creativity means that there is no way to define its impact on a business. Anything can come of it. A new marketing technique can revolutionize an industry or flop a new ad campaign.

Successful businesses can take risks, hire creative minds and then let them do their job. Too much management can stifle creativity, but innovative thinkers will not be able to succeed without management. Finding that balance is something every business that depends on creativity needs to figure out.

Creatives Drive the Marketing Industry Forward

Creative thinkers in marketing are the driving force for growth and change. That is why the most creative are often leading the charge for campaigns. We think of marketing in terms of business, numbers, and profits most of the time. However, the core of marketing comes from creative thinkers who can develop new ideas to engage with consumers.

This is why recent changes in the marketing industry have been met with such resistance. New trends, like influencer marketing, have been pushed back by those who want to keep the industry a certain way. 

However, creative thinking is a necessity for any business to grow as a business. The marketing industry will suffer if people do not begin to move forward with the times.

The Future of Marketing

The entire marketing industry is in a state of flux. The internet created a new way for businesses to reach consumers, and it also made a new way for those same consumers to engage with each other. It has changed the way we do business, and it has changed the way we communicate with one another.

Creativity will be key in the future of marketing. Creatives are going to have to find new ways to market to consumers and improve customer engagement.

The Bottom Line

As with everything, there are no hard and fast rules that define the value of creativity. However, there is a general pattern of success with creative minds. It will be crucial for businesses to embrace creative thinkers to survive and thrive in the competitive landscape of marketing.

If you are looking to dive into creative marketing, we can help you! HeadStartt is a creative marketing agency based in Vancouver. Our goal is to help small and medium businesses succeed in their respective industries and markets. Schedule a consultation with us today and get started on your journey to success!