You probably have a social media account, just like most people on the planet. But if you also own a food business, you should consider the potential benefits of social media marketing to promote it. Social media has become a one-stop shop for many tools you need for business growth. 

First, it connects you with people interested in your products. Second, it gives you instant feedback and a market research tool. Third, it lets you bond with customers and prospects. Lastly, it’s an excellent platform for promoting a sale and other special events. The only thing you need to be is proactive about it. 

If you’re not familiar with how social media can be used for marketing purposes, here are some ideas to help you begin: 

1. Post, Comment, Like, and Interact

Don’t just lurk on social media, or else your marketing efforts will be in vain. Be proactive in signing up for groups that may be interested in your product. Comment on other posts or like one of the comments as a show of support. 

With social media, networking and creating bonds with prospects is the key to letting your business thrive. Not only can you do this with Facebook, but even on other social media platforms like Twitter and Instagram. These three dominate the social media marketing scene.

According to surveys, Facebook is the most popular social media platform for many businesses, while Twitter ranks second. Both platforms are cited as incredibly important for business owners’ marketing efforts. 

Simply mentioning an idea or a new product on social media leads to immediate reactions from multiple people. Social media, in general, lets you gather responses and information from dozens to hundreds to thousands of people in one post. 

2. Personalise and Cultivate a Brand Identity

Social media lets you cultivate a brand identity that can showcase what your business is all about. This is a big step up from expensive advertising agencies since social media is a relatively cheaper alternative. 

For startups with tight budgets, social media levels the playing ground. It allows you to develop and establish your own brand story and publish your brand message to specific market segments. That lets you keep up with bigger businesses that hire advertising agencies, public relations, and traditional media placements. 

In a nutshell, social media allows every entrepreneur to personalise their own brand, which is a huge factor from a marketing and branding perspective. 

Take Advantage of Frictionless Marketing

Frictionless marketing refers to a trading environment where costs and restraints on transactions do not exist. With social media, you can announce promotions, sales, events, and whatnot without having to shell out money, unlike traditional marketing, where you’d spend resources on coupons, press releases, and others.

That is one of the clear advantages of social media marketing. It lets you create and announce a promotion on the same day, with customers flocking your business on the same day as well. Meanwhile, traditional marketing involves printing coupons and disseminating them, which can take from days to weeks. 

In simple words, social media has attributes that can be stronger than traditional media, which you should take advantage of as a small business. 

Conclusion

While social media has incredible things to offer from a marketing perspective, it does not mean it works best alone. Social media should be seen as another marketing tool by businesses, and that an effective marketing strategy expands beyond social media. It should still consider traditional marketing like emails, websites, and others. 

headstartt is a marketing agency in Vancouver, BC, helping brands find a unique voice amid the loud noise of marketing. We build end-to-end experiences for brands to create a system that cohesively drives businesses. We use the right combination of various marketing tools to provide tailored services to every client’s business. If you want to optimise your social media marketing strategies, get in touch with us! We’re excited to work with you.