How to Promote Your New Restaurant on Social Media — A Guide

So you recently became a restaurant owner. After spending time advertising it through traditional ways and you aren’t quite receiving the number of customers you want to get your sales going, maybe it’s time to move on to more modern methods like social media marketing.

The internet is an excellent place for you to create meaningful connections with your customers, communicate with them on another level, and get them to care about your business. Although your competitors have been applying digital marketing for some time, that doesn’t mean you don’t have a shot at attracting an audience of your own.

Keep reading below to discover creative social media marketing methods to apply for your restaurant to get more customers and better sales and keep up with other entrepreneurs.

You Could Publish Valuable Content

You should take time to think about what you put out online as part of promoting your restaurant. Whether it’s for entertainment purposes or to inform your customers about your offers, each post you make represents your company’s branding.

As much as possible, the marketing campaigns and other pieces of content that you schedule to release on a specific day must hold significant value. Avoid providing content for the sake of having something to show to the public when it doesn’t hold relevance to your restaurant.

You Could Highlight Interesting Topics

You don’t necessarily have to be witty or produce catchy taglines and copy to grab people’s attention online all the time. However, you must work hard to avoid being dull and sounding too serious when you’re selling food that you want your customers to crave for all the time.

Focus on telling a story that involves a message or convinces people to perform your Call to Action, which is to dine in your restaurant or order for delivery and continue supporting you. It will help to discover topics that place the spotlight on the people behind your restaurant’s success, the food you serve that your customers love, and the producers of your ingredients.

You Could Maintain Consistency at All Times

When you focus on social media marketing, you get to choose from an array of platforms to update constantly as part of promoting your restaurant online. However, you must make sure your content is consistent, regardless if you use Facebook, Instagram, YouTube, and more.

Other than that, you should also take time to create accounts on Google My Business, Yelp, Trip Advisor, and other websites that help highlight the food industry. You must guarantee your essential information, such as your opening hours, contact information, website, menus, and delivery options, are all updated across your socials.

You Could Cross-Promote on Various Platforms 

After figuring out which social media platforms work best to promote your restaurant, you don’t have to stick to them individually. Instead, you can perform cross-promotion and consider encouraging your followers and subscribers to write you a review on Google.

You could also add a link of your website to your social media posts to direct more people to check out your primary platform. Every time you publish a marketing campaign, such as a poster, Facebook ad, or video commercial, remember to include your social handles.

Conclusion

Promoting your restaurant online is an effective way to keep up with current trends, reach more people, and build your reputation enough to get a whole community to be aware of your business. Some online practices you can consider are publishing valuable content, highlighting exciting topics, maintaining consistency at all times, and cross-promoting on various platforms.

Are you looking to hire a marketing agency in Vancouver, BC, for your start-up restaurant? headstartt strives to create experiences and solutions for our clients who want to witness their business succeed. Get in touch with us today to schedule a consultation!