7 Social Media Content Ideas for Restaurant Businesses

The restaurant industry is arguably one of the leading industries in the world because many people have little to no time to prepare their own food. For this reason, restaurants use any possible channel to be reached by their customers. One perfect example of this is social media.

Restaurant social media marketing has become a trendy way of reaching out to customers and making your restaurant stand out. Aside from that, it also helps get the audience engaged, thus reeling in more potential customers. However, running a restaurant social media page is taxing, especially if you don't know what to post. For this reason, a content strategy is highly recommended, and you must also post content that's relevant to your business.

In this article, we list down some content ideas for a restaurant's social media page. Read on below to get started.

#1 - Tell Your Restaurant’s Story

Who doesn’t love a good story? People love stories, and it's one of the reasons why books and movies are still being sold today. In this case, there’s a story behind your restaurant, and you have to tell your audience about it. Sharing your restaurant's concept and history can help people resonate with your restaurant, thus giving them an idea of how they can best relate to you.

#2 - Do a Livestream

Doing a live stream is an excellent way of interacting with your audience and giving them an idea of how your restaurant works. A livestream can be done in a lot of ways. You can do it to show how your restaurant works, or you can do it to show the best dish of the day. When doing a livestream, the only limit is your creativity.

#3 - Shine a Spotlight on Your Team

Customer service is arguably one of the most important things that bring in new customers because it plays a massive role in how clean and efficient your restaurant looks. This says that it's vital that your audience knows the people behind your restaurant.

This is why your social media page must feature your team behind the scenes. Sharing photos of your team cooking or cleaning up gives your audience a different perspective on how your restaurant works.

#4 - Give a Behind-The-Scenes Look at Your Restaurant

Something that always catches the attention of people is some form of uniqueness. If you're looking for a way to capture your audience's attention, a behind-the-scenes look at your restaurant is a great way to go. This can be done by simply sharing photos of your restaurant during your non-peak hours. Your staff can take these photos or even take them yourself and have your team share them on your social media page.

#5 - Get Your Followers to Create User-Generated Content

Social media has dramatically provided an opportunity for everyone with a mobile phone to share their content with a broad audience easily. In this instance, don't be afraid to get your followers involved. This can be done by posting a photo of your restaurant and asking them to tag their location. This will help you to reach more people, thus increasing your reach.

#6 - Post Your Restaurant’s Promotions

A great way to tell your followers about your upcoming sales or promos is simply by posting them on your social media page. This is because people will be easily notified of your promos through your posts. If you're selling a specific product, you can also share a photo of the product. Not only will this attract customers, but you can also gain new ones in the process.

#7 - Reply to Your Followers’ Comments

When running a restaurant's social media page, it's crucial to reply to your followers regularly. This can be done by simply responding to their questions, comments, and complaints. Not only will it help improve your customer service, but it can also help in getting more followers because it gives the impression that you value them.

Conclusion

Running a restaurant's social media page is not an easy feat. Because of this, we've listed down some ways how you can run your social media page as efficiently as possible. These methods are great ways of getting your audience engaged, and they also help make sure that you're giving relevant information to your customers.

Headstartt provides quality services for creative marketing in Vancouver. Our team of experienced marketers specializes in helping small and medium restaurant businesses, so we can help you achieve your goals. Reach out today and allow us to create a strategy for you!