6 Easy Steps for Your Best Personal Social Media Brand Ever
Personal brands reflect a company's core values. They're crucial to any business as they create identities customers can relate to and affiliate themselves with down the line.
Core values also humanize a business by telling people, "We're not just here to make money. We're here to make a positive impact in society and our customers' lives.”
In the age of omnichannel social media, your company's personal brand must be accessible online to create meaningful connections and reach out to those who need your products and services.
Below are six easy steps for your best personal social media brand ever:
Choose the Right Social Media
There is no need to build a website when social media gives you a domain for free! All you require is an email address to set up your accounts!
For starters, we'd recommend the following:
The above platforms are the easiest to navigate and understand. Plus, since Meta (formerly known as Facebook) owns Facebook and Instagram, aligning posts is much easier (more on that later.)
If you dabble in video content, you can create a YouTube account as well!
Update Social Media Profiles
If you already have social media accounts, update them to reflect your most current values, descriptions, and information. If you have new marketing collaterals like a logo and cover photo, post them ASAP!
You can also delete old content that does not match your current branding and marketing strategy. Think of it as a fresh start. Remember to also put links on your other social media accounts so that netizens know where else they can find you!
Highlight Key Outreaches
Social media is an excellent means to promote your company's contributions to society. If you have corporate social responsibility (CSR) efforts for out-of-school youths or an outreach center in your town, create photo and video content for posting!
These emphasize your firm’s personal values; that you're not solely about making money. You're about making a difference in the lives you encounter as well.
Align and Cross-Post
As mentioned earlier, the beauty of having a Facebook and Instagram account is their interconnectedness. You can share certain content from one platform to the other and vice versa!
For example, Facebook allows you to share Stories on Instagram. Meanwhile, Instagram lets users share Stories and posts on Facebook!
You can do this by linking your Instagram and Facebook accounts in the Accounts Center. Doing so makes it easy for you to share content as you no longer need a third-party app. When your accounts are linked, posting on Instagram instantly publishes the same content on your Facebook page!
Post Often
Social media is an avenue for you to communicate with your online customer base. If it acts as the mouth, your content is the language it speaks. Much like a human conversation, you'll need to communicate often to create strong and long-lasting connections.
Post often to achieve that goal. How often? Not every day as you might oversaturate your audience. It’s best to hit around three to four times a week. That means posting every other day. This applies to both static (photos) and dynamic (videos, GIFs, etc.) content.
Import Contacts
The last easy step to your best personal social media brand is importing your GMail, Outlook, or phone contacts into your account. It helps you see who you've connected with and who you haven't. Tick the box next to their name and invite them to connect with your updated social media brand!
Get Social, Personal, and Digital
Relying on old media, such as TV, radio, and newspapers, to promote your company's personal brand will no longer work as customers have shifted online. Therefore, the best way is to go social, personal, and digital via social media.
Are you looking for surefire ways to do that? Get in touch with headstartt today! We're an ROI-driven creative digital marketing agency with expertise in marketing integrations and branding in Vancouver for the retail and food industries.