5 Video Marketing Tips You Can Use to Build Customer Trust

Nowadays, the climb to brand recognition has gotten much steeper than ever. The problem is, everyone's exposed to all sorts of videos, images, GIFs, etc., that nothing seems extraordinary anymore. Even worse, much of the trust in eCommerce products has waned with all the cringe ads and fishy online gurus.

In a customer's mind, your ad is just an ad amongst thousands of others. Well, this doesn't have to be the case.

You can persuade clients that you are a professional, trustworthy, and sympathetic brand with a proper video marketing strategy! So, if you want your platform to have a meaningful online presence, video is the way to go.

But there's a catch: you have to do it correctly. In this article, we'll give you some industry tips on using videos to capture your audience's hearts and attention. Keep reading!

1. Tell Your Brand's Story

Specific videos in your marketing campaign might be referred to as "cornerstone" videos. These videos provide the groundwork for your brand's identity, voice, mission, and objectives. These videos tell the story of your company.

They explain what your brand stands for and why it was developed. These stories may not showcase specific products or services, but they tell your consumers what they can anticipate from your company and how it differs from others.

2. Leverage the Testimonials of Your Previous Customers

Some audiences understand both the problem they are experiencing and how your product can help them solve it. But they still don't have enough reliable data to evaluate your solution – or your platform. That is why many individuals look for other customers' reviews: they are a valuable resource for learning from other people's experiences.

Testimonial videos take it a step further by offering an independent third party's viewpoint on your goods. These videos include consumers who have previously interacted with your company, providing feedback — generally in the form of interviews — about their personal experience and how they benefited from your assistance.

3. Collaborate With Other Businesses

Industry highlights are a fantastic method to demonstrate to your audience that you know what you're talking about. Collaborate with other firms in your sector, highlighting their goods and inquiring about their business procedures.

This not only provides your audience with more information on the items and services in which they are likely to be interested, but it also provides your eCommerce store with more content marketing opportunities.

4. Build Credibility Through Teaching

Given the growing popularity of video formats for online courses and eLearning programs, it's no wonder that businesses are embracing video to educate their audiences.

Explainer videos are short, animated videos that teach complicated topics simply and clearly (thus the name!). Explainers are attention-grabbing and cost-effective since they use animation and motion graphics to demonstrate a point and bring concepts to life.

5. Demonstrate your products or services.

Video has become the preferred medium, with 64% of consumers more inclined to buy a product online after seeing a video about it. Online shopping doesn't make it possible for customers to do a personal inspection, but a video can. It can allow buyers to examine a product from every aspect and demonstrate how to utilize it precisely.

Customers who purchase online want to know every aspect of a product before purchasing it, and video can assist them in deciding. It can assist in demonstrating the value of a product or service to them and how it can address an issue in their life.

Conclusion

You can quickly connect with your consumers and gradually build trust over time with the appropriate video marketing strategy. This confidence will be doubled for you later on when these consumers return to your firm time and time again.

Are you an eCommerce store looking for quality video production in Vancouver? headstartt can help! Our team designs tailor-fit creative marketing solutions to make your brand heard! If you want to boost your social media efforts with quality videos, contact our team today!