5 Tips to Introduce More Creative Assets in Your Campaigns

Bringing marketing to the digital age has made modern brands turn to digital marketing campaigns to improve their standing. Creative assets come in a wide variety of shapes and sizes, but there are definitely some tips and tricks that you can apply in order to make the most of your company’s marketing strategy.

Here are some of the most useful guidelines to follow when you are planning a campaign from start to finish.

What Are Creative Assets?

Creative Assets are any material that you use to help create interest and enthusiasm in your brand. This could be a drawing, a graphic, an image, a logo or an animation. They are usually found in digital form, but the term can be expanded to include the physical counterpart of the digital asset.

What Tend to Be Creative Assets?

The creative asset can take on any shape and size, but here are some examples of creative assets that you can use to help promote your brand and increase your brand awareness in the digital world. 

• infographic

• animation for social media

• video

• poster design

• logo

• packaging design

1) Use a Digital Asset Management Solution (DAM) to Keep Track of Assets

Digital asset management is a critical part of any marketing campaign. Without any proper organization and centralization, your efforts will result in chaos. 

There are a vast number of DAMs out there, so you can choose a solution that works perfectly with your budget and needs. DAMs allow you to organise your assets in a central place and identify the assets that work well and those that don’t, so you can consider using them again in the future.

2) Organise Assets Using Metadata

If you’re using a DAM, this tip is a no-brainer. The best way to organise your assets is by assigning them metadata. This way, you can find any asset quickly and easily. Metadata is the key to successful asset management, so you need to include it in your strategies.

Furthermore, if you use a DAM with a proprietary API, you can do so even easier. The API can automatically assign metadata to your assets and populate the information in the database automatically.

3) Keep Assets up to Date

It’s important to keep your assets up to date so that there aren’t any errors or inconsistencies. You want your assets to be relevant after your campaigns have ended, so you need to make sure that they are always up to date.

There are tons of tools that allow you to do just that, including APIs that automatically update your images. You can also use an asset management tool to make sure your assets keep their relevance.

4) Control Assets in an Effective Way

Some marketing campaigns might need to use a large number of assets. In such cases, you can outsource asset creation. However, you will still need to control them and make sure they are consistent across the various marketing campaigns that they are a part of.

This is why you need to have a DAM integrated with the proper content management system. Doing so allows you to manage your assets and monitor their performance.

Conclusion

When you use digital assets to market your brand, you are giving your audience something new and fresh to look at. If you plan your assets right, you will definitely notice an improvement in your sales and brand awareness.

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