You can’t build a successful business unless you know how to market to your audience. While there is some validity to classic marketing strategies, such as handing out flyers, mailing flyers and business cards, and paying for radio ads, it’s the digital world that holds the real power. You’ll fail if you don’t have a web presence. 

Here are some helpful tips to get you started with digital marketing.  

1) Build the Perfect Website 

A website is the doorway to your business. It’s the first thing people think of when they think of your restaurant. It’s your chance to make an impression, thanks to the size of your online footprint. 

The good news is that your website doesn’t have to be complicated. Your content should focus on your company’s core values. Also, make it look good. There are plenty of free themes out there – just make sure you choose the one that best represents your restaurant. 

2) Improve Your Local SEO 

If you want to reach local customers, then you need to take advantage of local SEO. This will help you drive more traffic. The trick is to expand your online footprint. To that end, make sure you get a solid website that’s optimised for mobile devices. 

You should also focus on building links to your online business. Another thing you need to do is sign up for Google My Business, which will help you build a multi-channel presence. 

3) Advertise on Google

Google is the biggest search engine out there. It’s pretty easy to find something on Google. Due to its popularity, it’s also easy to advertise on Google.

Aside from advertising placements, you can also take advantage of the Display Network. It’s a collection of websites that use Google’s technology. These websites reach millions of users.

4) Build Your Social Media Following

Social media is an important part of digital marketing. This is the perfect way to connect with your customers. You’ll build a deeper connection with your audience and you’ll expose your restaurant to thousands of potential customers.

The great thing about social media is that it doesn’t have to be complicated. You just need to post and share content that’s relevant to your business. You’ll also need to respond to your audience.

You’ll want to create social media profiles on Facebook, Twitter, LinkedIn, Google Plus, and Instagram.

5) Try Video Marketing 

Video marketing is catching on fast. More than half of online users prefer to view online videos. This will even prompt them to share them on social media. 

The trick to video marketing is creating content that’s interesting to your audience. If you can put together a video that’s engaging, you can reach a wider audience. 

The Bottom Line

Restaurants are not exempt from the realities of the digital age. The internet has a major impact on how businesses operate. It’s the great equaliser. All businesses are now competing with one another in the same digital space. 

With that said, you need to make the most of digital marketing. If you want to get a better understanding of your social media brand awareness metrics, headstartt can help. Get in touch with our marketing agency in Vancouver to learn more.