Your brand identity is the core expression of who you are, what you do, and why you do it. If done correctly, your brand narrative can help you connect with customers better and keep your business afloat amidst your competitors.

When people hear the word "brand refresh," they often associate it with dramatic business changes.

However, brand refreshes can be accomplished in various ways, ranging from a simple logo redesign to a total brand revamp. It all depends on a company's current marketing situation to determine if a minor or major refresh is required to stay relevant and attract new clients.

Here are a few ways to determine if your brand needs a refresh. Read on!

1. Your Branding is All Over the Place

Is your brand consistent across all platforms and touchpoints, such as social media, digital, print, video, retail outlets, and POS systems? If not, a brand update may be required to bring your image together. Maintaining a good brand image requires consistency.

Let's say you hand your business card to an interested customer. If they go to the website and Facebook page stated on the card and none of the colours, graphics, or messaging match, the customer may view your company as untrustworthy and less credible.

If this is the case, you may need to implement more streamlined social media profiles that augment your brand narrative and appear consistent to customers.

2. You're Changing Your Company Name

Sometimes a company's name outgrows it. Perhaps the meaning has changed, it no longer represents what you do, or you've discovered that your clients have no idea what your name means or how to pronounce it!

Whatever the cause, if your name impairs your growth or expansion, a name change is an excellent opportunity to review your visual identity, website, brand collateral, and marketing materials to ensure they are clear and consistent.

3. You're Attracting or Appealing to New Demographics

Have you observed a new or different demographic exhibiting interest in your products or services as your company has grown? This is a positive indicator, and it provides an excellent chance to rethink your current branding and how it may or may not be servicing that new audience.

Perhaps you want to attract more clients or talk to a new demographic to broaden your brand's reach. If the answer is maybe or 'no,' it's time to reconsider updating your textual and visual brand representations to correspond with the changing demographics.

4. Your Product Offerings Have Changed

Your company's primary offers may have evolved, or new ones may have been added to the mix. Branding that represents an older product or service selection should be updated to more appropriately represent current options.

Conclusion

As you can see, there is a lot to consider when thinking about a rebrand. Before embarking on a new branding strategy, you should ask yourself several questions. If you're thinking about rebranding, it should be an exciting process that results in alignment between your brand, what it stands for, your services, and your consumers. While there are several reasons to rebrand, your brand must express your company's current state.

Are you looking for an ROI-driven marketing agency in Vancouver to help you refresh your brand and stay relevant? Headstartt can help! Our team of marketing professionals can guide you step-by-step through this complex but thrilling process that'll make your business stand out! Book a digital strategy consultation today so you can learn how our services can help your business!