Small businesses often find themselves punching above their weight to compete with more massive rivals, even with limited resources. As a result, plenty of small firms are driven out of business, trying to outperform their competition to no avail.

Unfortunately, no mystical secret can help small to medium organizations keep up with larger companies. Nonetheless, it’s also a possible and achievable feat, only if you’d be smart about how you promote your brand in the online community.

With that said, statistics show that more than half of the world’s total population uses social media. In line with this report, Facebook, which is considered the biggest social network worldwide, reports having roughly 2.89 billion monthly active users.

Given this data, you don’t have to be an actual rocket scientist to understand that Facebook is a significant marketing channel that you cannot simply overlook. And to help you launch successful social media marketing initiatives on the platform, below is a list of three fundamental advertising tips for small businesses. 

1. Customise Your Facebook Ads

Many small business owners assume that it’s better to create campaigns that everyone can see. Indeed, this will get the word about your brand out there. However, this initiative is only a wasted effort if the ad campaigns you launch do not lead to conversions.

Yes, the goal of marketing is to position yourself in front of consumers, but it’s also critical to remember that you have your own demographics. So instead of trying to please everyone, it’s best to stick with promoting your organization to relevant people who might be interested in availing your product or service to yield better marketing results.

2. Charm Audience with Stories

Most business owners and marketers only focus on trends, analytics, and metrics in creating ads. As a result, they often neglect the value of genuinely connecting with their audience and customers to make a lasting bond.

According to surveys, 86 percent of consumers with high emotional engagement towards a particular brand become loyal customers. In addition, the majority of online users admitted to choosing companies that they can connect with better. Thus, it would be a relatively wise choice to tell compelling stories that can captivate your audience and create a bond.

3. Expend on Remarketing Efforts

Social media is ideal for finding new customers. However, most people fail to realize that it’s also a meaningful platform to convince customers previously interested in your product or service to push through with the transaction.

With that said, remarketing is a marketing tactic that allows you to catch the attention of people who have interacted and engaged with your business before. This refers to those who have added your product to their cart without pushing through with the purchase. The idea is to remind them of your brand to close the deal potentially. In addition, you can also use this strategy to build a deeper lucrative relationship with your previous customers.

Conclusion

When promoting your brand on social media platforms, you must prioritize launching campaigns that build a connection with your audience. Note that you don’t have to splurge on extravagant marketing projects and initiatives to catch the attention of your target market. As a small business, you must focus on building trust and deepening the relationship with potential customers.

Headstartt is a creative marketing in Vancouver dedicated to helping small and medium businesses to succeed in promoting and advertising their products and services online. If you need the assistance of a reliable and reputable marketing agency for your social marketing efforts, we are here to help. Schedule a consultation with our team today for a tailored solution to all your business problems!